Social Media Manager

Job Description

Social Media Manager required for ongoing support.

About Me:

I am a retired Paralympian in sledge hockey (Bronze - Sochi 2014) and run two businesses.

  1. I am a public speaker, and speak on mental health and change management. (

  2. I run a corporate team building program in Toronto, ON, called the Sledge Hockey Experience (SHE), which focuses on team building, diversity, and inclusion. (

I won’t get into the full story here, but in short, I was paralyzed when I was 23, and my dad was also paralyzed four years before I was.

My dad, unfortunately became very negative, depressed, and developed a gambling addiction which ultimately led to my mom leaving my dad.

Seven weeks later, my dad took his own life.

I recovered, found sledge hockey and Team Canada, and turned my life around. I did go through post Olympic depression, but am extremely proud to say that I am doing exceptionally well and living a kick ass life.

It’s for those reasons that I choose to be a mental health advocate, from my experiences with my dad I love public speaking, and knowing what the sport of sledge hockey did for me, that’s why I choose to make SHE my life after sport.

I want to help people suffering from mental illness, grow the sport of sledge hockey, and help support people with disabilities.

What I need help with:

I am looking for an experienced social media marketer to support in creating/building out my social media campaigns. I have done a fair bit of the legwork getting things started, but need support to execute content on a more regular basis.

There are two people I would like to model myself after:

  1. Gary Vaynerchuck (Gary Vee)

  2. Peng Joon (PJ)

What I understand is the high level vision of what Gary Vee talks about, and with the resources I learned from PJ, I have a vision of how I’d like things to operate on the backend with Asana, Trello, and Google Drive, and Google Spreadsheets to manage all of the content.

If you are familiar with either of those two people, that is a massive asset.

I need help executing my vision and building my team. I know that you will not be the person who does everything yourself, but with your experience and knowledge, I would like support in both finding and managing the right people.

The team I would like to build would include:

  1. A “math” person - someone who knows how to run ads

  2. An “art” person -  someone to help create video thumbnails and quote cards

  3. A “video” person - someone who can understand my brand and edit video for me

  4. A “written word” person – someone who can synthesize my ideas into words, in my voice

Here is a link to one of Gary’s articles on that subject, and here is a video as he speaks about it.

Areas I specifically need help with:

Content Calendar Management

Assist in planning content in a Google Doc spreadsheet
Assist in Project Management of all content through Asana, Trello, Google Drive/Docs, and Hootsuite
Manage scheduling of all posts across several platforms (LinkedIn, Facebook, Instagram, Twitter, YouTube)
Gather metrics on performance reports

Event Media Management

Sort through event photos post event
Choose the best
File accordingly
Schedule into content calendar

Social Media Admin Support

Solve YouTube login issues
Resolve unnecessary copyright claim issues
Solve why Facebook has flagged my ad account preventing me from executing paid posts
Solve video formatting issues

Team/Project Management

Act as a liaison between team members for

  • Thumbnail creation

  • Adding Facebook/IG captions

  • Editing video

  • Editing podcast episodes

  • Copywriting/editing/transcription

Page Management

Monitor the online community
Pay attention to Google alerts for relevant content
Share community content
Reply to inbox messages, comments, and shares

Familiarity with Programs
Google Docs
All Social Platforms (TW, FB, IG, LI, YT, Pinterest, Soundcloud, iTunes)
Social Media Paid Advertising
G Suite
Skype or Zoom

Who I am looking for:

I would like to work with someone long term. I believe that in order for this to become something great, that having someone invested into the vision, business, cause, and journey are extremely important.

If mental health or people with disabilities is something near and dear to your heart, that would definitely be a big win.

At the same token, attention to detail, grammar and spelling, consistency, reliability, trust, communication skills…. all play a big role in the relationship.


Kevin’s Instagram
Kevin’s Twitter
Kevin’s Facebook
Kevin’s LinkedIn
Kevin’s YouTube

SHE Instagram
SHE Facebook

Next steps

If you would like to apply for this position, please click here to apply.